How to add schema markup to your site
Choose the type that matches the page: Product for a product page, Article for a blog post, Local Business for a shop or service with an address, Event for a dated event, Video for a page built around a video, Organization for your homepage, Breadcrumb for almost any page below the homepage.
Fill in the fields. Required ones are marked with a red star. Copy the code and paste it into the page's HTML, ideally in the <head>. On WordPress, Shopify, Wix and similar platforms, use the theme's custom code field or a header code app. Then check the live page with the free schema markup checker.
Only mark up what's on the page
Structured data must describe content people can see. Ratings need real reviews on the page, prices must match the price shown, and event dates must be the real dates. Markup that doesn't match can lose rich results for the whole site.
Why there's no FAQ or How-to option
Google stopped showing How-to rich results in 2023 and FAQ rich results on May 7, 2026. That markup no longer changes how your result looks, so this generator focuses on types that still do.