Free SEO tool

Product schema generator

Fill in your product's details and copy JSON-LD that can show price, stock and star ratings in Google.

Free, no sign-up. The code is built in your browser: nothing you type is sent anywhere.

What Product markup can show in Google

With Product markup, Google can show the price, whether it's in stock, and the star rating right in your search result, and use the product in shopping results. Google needs the product name and at least one of: an offer (price), a review or an aggregate rating. For shopping features it also wants an image, the price and the currency.

Write the price as a plain number like 79.99, with no currency sign or commas, and set the currency as a three-letter code like USD.

Ratings must be real

Only add a rating and review count if real customer reviews are shown on the page. Google ignores, and can penalize, ratings that people can't see. Leave those two fields empty if you don't show reviews.

Shopify, WooCommerce and other stores

Most store themes already add Product markup. Check a product page with the free schema markup checker before adding more, so you don't end up with two conflicting copies.

Questions

Is Product markup required to appear in Google Shopping?

Free listings can come from Product markup or from a Merchant Center feed. Markup on the page helps either way.

What's GTIN?

The barcode number of the product (UPC, EAN or ISBN). Add it if you have it: it helps Google match your product.

Can I mark up a product with variants?

This form creates one Product. For sizes and colors, Google supports ProductGroup markup, which most store platforms generate for you.

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