AI writing
Good SEO writing isn't about keywords. It's about answering a search better than anyone else, in a way both people and machines can follow. Here are twelve practical habits that make the difference.
Search engines have become very good at recognising helpful writing, and AI search tools pull answers straight from pages that state them clearly. The result: the writing habits that help readers now help rankings too.
Paste any paragraph into the rewriter on this page and choose a goal: clearer, shorter, answer-first or friendlier. It rewrites the text without changing the meaning, so you can compare and keep the best version.
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Paste a paragraph from your page. AI rewrites it to be clearer, shorter, or answer-first, and tells you what it changed.
Before writing, know the exact question the page answers. Every section should help answer it. If a section answers a different question, it probably belongs on a different page.
Put the direct answer in the first sentence or two, then explain. Readers who only want the answer get it; the rest keep reading. This "answer-first" style is also what featured snippets and AI answers quote.
If people search "how to fix a leaking tap", don't title the page "Addressing faucet drip issues". Use the searcher's words in the title, H1 and opening, then write naturally.
Someone scanning only your headings should understand the page. "Step 3: Check what ranks" beats "Next steps". See header tags for SEO.
Two to four sentences. Online, long blocks of text get skipped. One idea per paragraph.
Write "use", not "utilise"; "help", not "facilitate". Short, common words are faster to read and easier to translate, and they lose nothing in precision.
Numbers, names, examples and steps beat general statements. "Delivery takes 3 to 5 working days" is more useful, and more quotable, than "we offer fast delivery".
Google's guidelines emphasise experience and expertise. Include what only you know: results from your own tests, real screenshots, customer questions, mistakes you've seen. This is also what makes content hard to copy.
Steps belong in numbered lists, comparisons in tables. They're easier to scan and often appear as featured snippets. Don't force them where prose reads better.
Link to your related pages with descriptive anchor text, and to good external sources where they support a claim. See internal linking for SEO.
Long introductions, repeated points and filler sections written for a keyword all make the page worse. If a paragraph wouldn't be missed, delete it.
Facts, prices, screenshots and tools go out of date. Review important pages at least once a year, and update the date only when you've genuinely changed the content.
AI search tools break pages into passages and look for ones that answer a question on their own. The tips above, especially answer-first sentences, descriptive headings and specific facts, make your passages easy to lift and cite. Clear structure helps both the reader on the page and the AI summarising it.
Writing content that answers what people search for, clearly enough that search engines understand it and readers find it useful.
No. Use the main phrase in the title, H1 and opening, then write naturally. Keyword stuffing hurts readability and can hurt rankings.
Putting the direct answer to the question in the first sentence or two of a section, then explaining it.
Use clear headings, answer each question directly at the start of its section, and include specific, accurate facts.
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