Organization schema: tell Google who you are

Google builds a picture of every organisation it knows about: the name, the logo, the website, the social accounts. Organization schema gives it that information straight from you, so it doesn't have to piece it together from around the web.

An organization schema example

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Example Co",
  "alternateName": "Example",
  "url": "https://example.com/",
  "logo": "https://example.com/logo-512.png",
  "description": "Example Co makes waterproof outdoor gear.",
  "email": "hello@example.com",
  "telephone": "+1-555-0100",
  "sameAs": [
    "https://www.linkedin.com/company/example",
    "https://www.instagram.com/example",
    "https://www.youtube.com/@example"
  ]
}

What organization schema does

• Logo: helps Google choose the logo it shows in knowledge panels and other features.
• Name: confirms your official name and common alternatives.
• Social profiles: sameAs links connect your website to your official accounts.
• Contact details: email, phone and address for customers.
• Identity: fields like legalName, foundingDate, vatID or iso6523Code help Google tell you apart from similarly named companies.

Organization vs LocalBusiness

Use Organization for the company as a whole, especially online businesses and brands. Use LocalBusiness (or a subtype) for a physical location customers visit. A chain can have one Organization on its homepage and LocalBusiness markup on each branch page. See local business schema.

Logo requirements

• At least 112×112 pixels.
• A crawlable, indexable image URL.
• In a supported format (PNG, JPG, SVG, WebP, GIF).
• Looks right on a white background.

Pair it with WebSite schema

To help Google show the right site name in search results (the name above your URL), add WebSite markup on the homepage too:

{
  "@context": "https://schema.org",
  "@type": "WebSite",
  "name": "Example Co",
  "alternateName": "Example",
  "url": "https://example.com/"
}

Where to put it

Put Organization schema on your homepage, or on an About page. It doesn't need to be on every page of the site. If an SEO plugin already adds it, check its output with the schema checker before adding another block, so you don't end up with two conflicting versions.

Common mistakes

1. Logo URL that redirects or returns 404.
2. Social links to the wrong or old accounts.
3. Name in the markup differs from the name on the site.
4. Two Organization blocks from different plugins.

The generator on this page builds a clean block from your details. Copy it, paste it into your homepage, and test it.