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SEO CTR calculator

Enter a position, impressions and clicks from Search Console. See whether your click rate is normal, how many clicks you miss, and what moving up is worth.

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What CTR tells you

Click-through rate (CTR) is clicks divided by impressions: how many people who saw your result clicked it. It depends heavily on position: the first result typically gets around a quarter of the clicks, while results on page two get very few.

Comparing your CTR with what's typical for your position shows whether the problem is your ranking or your snippet. A low CTR at a good position usually means the title and description don't match what people want.

Where to find the numbers

In Google Search Console, open Performance, click the page or search term, and turn on Average CTR and Average position. Use a few weeks of data so the numbers are stable.

A guide, not a rule

Typical rates are industry averages. Ads, AI overviews, maps, videos and brand searches all change real click rates, so use this to spot outliers, not as an exact target.

Questions

What's a good CTR?

It depends on the position. Around 25–30% at #1, about 10% at #3, and 2–3% at #10 are typical for regular results.

Why is my CTR low at position 1?

Often because ads, AI answers or other features sit above you, or because the search is for a different brand.

How do I raise my CTR?

Write a title that matches the search, a description that promises a clear benefit, and add structured data for rich results.

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